Motive Fleet Tracking Review: Unbiased Insights & Analysis

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Written By Randall Henson
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Motive fleet tracking has become a popular solution for businesses looking to improve their fleet management efficiency and overall productivity. By implementing this innovative technology, managers can establish a clear picture of their fleet’s activities, allowing them to make informed decisions on day-to-day operations and strategic planning. In this article, we will discuss the features, benefits, and challenges of the Motive fleet tracking system.

The system offers real-time tracking of vehicles, providing an accurate analysis of their positions and status, as well as gaining insight into driver behavior. With Motive’s user-friendly interface, it’s possible to monitor basic metrics such as distance traveled and fuel consumption, as well as more advanced analytics like route optimization and idle time analysis. These insights help fleet managers maintain optimal driving conditions and make informed decisions for both routing and scheduling.

Lastly, it’s essential to consider the potential challenges when adopting any new technology. While Motive fleet tracking offers significant benefits, it may require an investment in hardware and software implementation. Additionally, business owners and managers should take the time to explore this solution thoroughly, ensuring the selected system aligns with their unique operational needs and objectives.

Motive Fleet Tracking Overview

Core Features

Motive Fleet Tracking offers a range of core features to help businesses in various industries manage and track their fleet of vehicles. These features include:

  • GPS tracking: Provides real-time location data to help businesses monitor the movements and activities of their vehicles.
  • Safety monitoring: Offers tools to monitor driver safety and behavior, helping to reduce accidents and improve overall fleet safety.
  • Electronic Logging Device (ELD) compliance: Ensures that fleets are compliant with ELD regulations.
  • Vehicle maintenance: Helps businesses stay on top of regular maintenance tasks, preventing costly repairs and reducing downtime.

Industries Served

Motive Fleet Tracking serves a variety of industries that rely on efficient vehicle management to optimize their operations. Key industries include:

  • Logistics: Companies in the logistics sector can use Motive Fleet Tracking to streamline delivery schedules, track cargo, and increase overall efficiency.
  • Construction: Construction businesses can monitor their vehicles and equipment in near real-time, ensuring they are being used effectively and preventing theft.
  • Delivery: Delivery companies can use the platform to monitor and optimize delivery routes, improving efficiency and customer satisfaction.
  • Passenger Transit: Public and private transit agencies can use the system to track their fleet in real-time, ensuring efficient scheduling and accurate passenger information.
  • Field Service: Field service businesses can benefit from improved dispatching and route optimization, ensuring technicians arrive on time and complete tasks efficiently.
  • Agriculture: Agricultural businesses can use Motive Fleet Tracking to monitor the location and status of vehicles and equipment, facilitating efficient resource allocation and preventing theft.

Ease of Use and Setup

Phone and Web Applications

Motive fleet tracking offers user-friendly phone and web applications, making it easy for businesses to track and monitor their fleet. The phone app is available on both iOS and Android platforms, ensuring compatibility with most smartphones. The web application is accessible from any device with an internet connection, providing a seamless experience for fleet managers.

  • User-friendly interface
  • Compatible with iOS and Android
  • Easy access from any device

Both phone and web applications feature intuitive navigation and straightforward functionality, allowing users to quickly access critical information. Additionally, the applications offer customizable dashboards, which enable users to focus on the data that matters most to their operations.

Hardware Installation

Motive fleet tracking provides simple and straightforward hardware installation. The tracking devices can be easily installed in the vehicle, while the accompanying software can be set up with minimal technical knowledge. This enables businesses to begin leveraging the benefits of fleet tracking as quickly as possible.

  • Simple hardware installation
  • Minimal technical knowledge required
  • Quick setup time

Once the hardware is installed, Motive fleet tracking automatically starts collecting and transmitting crucial data to the user. The system efficiently manages all aspects of fleet tracking, including vehicle location, fuel management, and driver behavior analysis. As a result, businesses can optimize their fleet operations and drive efficiency.

Fleet Efficiency and Management

Efficient fleet management is a crucial aspect of any organization with a fleet of vehicles. With Motive Fleet Tracking, the focus on enhancing fleet efficiency is evident in its features, from fuel savings and efficiency to maintenance and compliance.

Fuel Savings and Efficiency

Motive Fleet Tracking enables users to monitor fuel consumption with precision. This includes:

  • Real-time fuel level monitoring
  • Detailed fuel usage reports
  • Setting custom fuel-efficiency goals

Consequently, organizations can identify potential fuel wastage and improve overall efficiency.

Maintenance and Compliance

Keeping a fleet in top condition requires regular maintenance, and Motive Fleet Tracking assists in the following ways:

  • Customizable preventative maintenance schedules
  • Automatic ELD compliance and reporting
  • Vehicle diagnostics and alerts
  • Email notifications for critical issues

By streamlining maintenance and compliance, Motive Fleet Tracking helps companies prolong vehicle lifespans while adhering to regulatory requirements.

Safety and Coaching

Smart Dashcam

Motive Fleet Tracking provides a Smart Dashcam feature to enhance driver safety. This advanced dashcam automatically records and analyzes driving events, offering valuable insights for coaching purposes. The system captures crucial information such as:

  • Sudden braking
  • Sharp turns
  • Acceleration data

Through these insights, fleet managers can identify risky driving behaviors and address them effectively with tailored coaching strategies.

Driver Notifications

The Motive Fleet Tracking system is designed to keep drivers informed about their safety performance in real-time. It achieves this through the following features:

  • Safety alerts: Drivers receive instant notifications on their dashboard for excessive speeding, hard braking, rapid acceleration or other unsafe practices.
  • Safety scores: A comprehensive safety score is generated based on the driver’s behaviors, allowing fleet managers to easily compare and assess driver performance.
  • Progress tracking: The platform enables tracking of driver improvement over time, measuring the effectiveness of coaching efforts and fostering a culture of continuous improvement.

The combination of Smart Dashcams and Driver Notifications ensures a robust approach to driver safety and coaching, creating a safer environment for both drivers and other road users.

Telematics and Integration

GPS Tracking Features

Motive fleet tracking offers comprehensive GPS tracking features to meet the requirements of various businesses. Real-time tracking allows businesses to monitor and track their fleet vehicles with precision. The system uses advanced telematics technology, incorporating SIM cards to provide accurate vehicle location information. Some key features of their telemetry platform include:

  • Real-time tracking with live updates
  • Route history and playback
  • Geo-fencing with customizable boundaries

These features help businesses to automate and optimize fleet management, increasing overall productivity and efficiency.

Third-Party Integrations

Motive fleet tracking extends its functionality by supporting third-party integrations. This capability allows businesses to enhance and tailor their fleet management solution to fit their unique needs. Users can seamlessly integrate popular software, such as:

  • Dispatch and routing tools
  • Work order and inventory management systems
  • Customer relationship management (CRM) platforms

The support for third-party integrations provides added convenience and flexibility, enabling users to customize their fleet management experience according to their business requirements.

Hours of Service and Compliance

Electronic Logs and HOS Regulations

Motive fleet tracking provides electronic logging devices (ELDs) as part of its fleet management solution. These ELDs facilitate accurate and automated recording of hours of service (HOS) information, ensuring compliance with Department of Transportation (DOT) regulations. ELDs are mandatory for fleets operating in the United States, as they help avoid violations and improve driver safety.

Key features of Motive’s ELD solution include:

  • Real-time tracking of HOS status
  • Alerts for impending HOS violations
  • Automatic calculation of available driving time
  • Offline mode for logging when the device is out of cellular range

In addition to recording driver logs, the ELDs also collect odometer readings to monitor vehicle usage and maintenance needs.

IFTA Fuel Tax Reporting

Motive fleet tracking simplifies the process of International Fuel Tax Agreement (IFTA) fuel tax reporting by automatically capturing and compiling the necessary data. The system calculates IFTA taxes based on the mileage and fuel usage information collected by the ELDs.

Some of the benefits of using Motive’s IFTA reporting feature are:

  • Streamlined tax reporting by eliminating manual calculations and data entry
  • Reduced errors due to accurate data collection and automated computations
  • Improved compliance with IFTA regulations and minimized audit risks
  • Time-saving by generating IFTA reports quickly and efficiently

By offering comprehensive solutions for HOS compliance and IFTA fuel tax reporting, Motive fleet tracking helps businesses operate within regulatory guidelines, maintain safety standards, and optimize their fleet operations.

Customer Support and Resources

Contact Options

Motive fleet tracking provides various contact options for customers to reach out to their support team. Some of these options include:

  • Email: Customers can send an email to the support team via their designated email address.
  • Phone: A helpline number is available for customers to call and get assistance from the support team.
  • Live Chat: A chat window on the website or application allows customers to have real-time conversations with the support agents.

Training and Documentation

Motive fleet tracking offers training and documentation resources for customers to gain a comprehensive understanding of their fleet tracking solutions. These resources comprise:

  • Knowledge Base: An easily accessible knowledge base with a search function that allows customers to quickly find relevant articles, guides, and FAQs.
  • User Manuals: Comprehensive user manuals detailing the features, functionalities, and navigation of the fleet tracking system.
  • Video Tutorials: A collection of video tutorials that demonstrate the use of various features and functions within the fleet tracking software.

Moreover, Motive fleet tracking also provides personalized training sessions for customers looking for tailored guidance on using their fleet tracking solutions effectively.

24/7 Customer Support

To ensure that customers receive assistance anytime they encounter challenges or have questions about their fleet tracking solutions, Motive fleet tracking offers 24/7 customer support. The dedicated support team is available round-the-clock to address any concerns or issues that customers may experience, ensuring seamless fleet tracking operations.

Pricing and Plans

Motive fleet tracking offers various pricing options to cater to different business needs. The pricing is competitive in the market and is based on two primary factors: the number of devices needed and the contract length.

Free Trial

Motive fleet tracking offers a free trial for potential customers to test their services before making a commitment. This trial period allows users to explore the features and benefits of the Motive ELD system.

Contract Lengths

Motive typically offers three-year contracts, providing businesses with predictability in pricing over an extended period. However, shorter contract options may be available upon request and negotiation. The contract includes details on:

  • Device cost
  • Monthly service fees
  • Support and maintenance
Motive ProductsOne-time Device CostMonthly Service Fee
Motive ELD$100 – $200$20 – $40
Motive CardN/A$4 – $6

Motive accepts Mastercard as a payment option, which can help with streamlining the billing process. It is essential to review the contract terms to ensure it aligns with your business requirements and to clarify any potential billing issues.

In conclusion, Motive fleet tracking offers a range of flexible pricing options and contract lengths to suit different business needs. With a free trial, competitive pricing, and various contract lengths, it is worth considering for fleet tracking and management solutions.


Motive fleet tracking offers a range of features and benefits for businesses looking to improve their fleet management capabilities. The platform provides real-time vehicle tracking, geofencing, and customizable alerts, helping organizations optimize their operations and reduce costs.

Additionally, the software offers strong reporting capabilities, allowing fleet managers to monitor driver performance and vehicle health, making informed decisions to improve efficiency and safety. The user-friendly interface is a key advantage for businesses seeking to implement fleet tracking with ease.

In comparison to other fleet tracking solutions, Motive holds a competitive edge with its scalability and comprehensive toolset. This makes it a suitable option for both small businesses and large enterprises.

While considering a fleet tracking solution, it is important to research and compare various options to determine the best fit for your business. Motive fleet tracking stands out as a strong contender with its well-rounded suite of features and proven benefits in streamlining fleet management.

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